
Jorge Guadarrama
UX-UI Designer
I’m a designer with 8 years of experience. I have design skills, and experience in UX and UI design patterns and user-centered designs.
My Philosophy
I firmly believe in design as a fundamental discipline in solving problems. It motivates me and I am passionate about designing interfaces, products, and services that help to improve people’s daily life.
How do I make it possible?
Creating design proposals centered on the user, through UX techniques based on Design Thinking:

Understanding
- Stakeholder maps
- User personas
- User interviews
- User stories
- Empathy maps
- Job to be done
- User journey map
- Heuristic analysis
- Benchmark analysis

Analysis and ideation
- Problem Definition
- Moodboards
- Naming Sessions
- How Might We
- Inspiration boards
- Image-Nation
- Forced Analogies
- Crazy 8s
- Scamp
- Provocative concepts

Prototyping
- Rough sketches
- Low-resolution wireframes (with Balsamiq)
- High-resolution wireframes (with Sketch, Figma, or Axure)
- Mockups (with Sketch or Figma)
- Prototyping (with Invision, Marvel, Axure, Sketch, Figma, or Balsamiq)

Testing
- Concept validation
- Qualitative usability test (think-aloud sessions and guerrilla sessions)
- Quantitative usability test (on-site or remote session)
- Test Analysis
I have a good capacity for analysis, information synthesis, writing, and communication. My previous experience in Front-End development allows me to have good communication with the development area.
About Me
Myself
I am a passionate person, I like to enjoy what I do and I try to find meaning in each day of my life. In software design, I have found a way to develop my skills. I am interested in technology because I think it is a way to develop our human potential and grow as a society.
Since I was a child I liked the visual arts. I enjoy drawing, painting, photography, and in recent years lettering.
One of my main hobbies is reading, I like novels and self-improvement books, in recent years I found an interest in psychology and philosophy. I also love playing video games, I like RPGs, adventure games (I’m a big fan of the Zelda series), and sports games. By the way, I really like sports, I like to go to the gym and I enjoy watching soccer, baseball, football, and the UFC.
In my free time, I like to cook, I try to have a good diet. I like to be with my family, with my girlfriend and my friends. I love cats, I have one named Chester.
My Education
- Design and Visual Communication Degree
(2009 to 2013)
Universidad Nacional UNAM. - Mechatronics Engineering
(2005 to 2009)
Instituto Politécnico Nacional.
certifications
- UX Certificate
(2021) Nielsen and Norman Group
ID: 1049585 - Certified SAFe 5 Practitioner
(2022) Scale Agile Inc
ID: 58068651-0010
Work Experience
- EPAM Systems | www.epam.com
(2020 to Now) UX-UI designer. - Ksquare Inc | www.theksquaregroup.com
(2018 to 2020) UX-UI designer. - BBVA | www.bbva.mx
(2017 to 2018) UX-UI designer. - Pengo Stores | www.pengostores.com
(2015 to 2017) UI designer and Front-End developer. - Portal Odontólogos | www.odontologos.mx
(2013 to 2015) UI designer. - V Games
(2009 to 2013) Graphic designer.